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Way Offset Screwdriver
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Have you ever mailed a prospecting letter to 100 or even 500 homeowners in your neighborhood, waited for the return, and... nothing.

What happened?

"Normal" happened. Your prospecting letter was your introduction to these homeowners, and merely the first step in building a relationship. Most will need to hear from you several more times before they feel that they know you.

In fact, self-promotion expert Ilise Benum says that when prospecting, you should expect to contact a prospective client 5 to 9 times before they'll take action. These contacts can be by mail, by email, or by phone.

Secondly, unless you have a targeted list of homeowners who are ready to list, many of your cards or letters reached people who don't need your services - yet. But that's not a reason to drop them from your list.

Statistics show that Americans move, on average, every 5 to 7 years. Since you and I both know people who are still living in the home where they grew up, that means some people move a lot more often than every 5 to 7 years.

When you send well-written marketing materials you begin to build a relationship with people who will need you in the future. So unless you're planning a short-term career, you're wise to develop long-term contacts.

I believe strongly in sending a newsletter at least every quarter, if not monthly. A newsletter offers people something - rather than merely asking for their business. If you include articles of interest to the community, people are apt to discuss them with friends and family - and tell them where they got the information.

You can also send free reports that homeowners can use to solve a problem. Maybe prepare a list of all the heating contractors in the area and remind them to have their furnace checked before winter. Maybe give tips for safely hanging Christmas lights. Maybe cleaning, or yard care, or gardening tips. Anything you can send that is of value will be kept for future reference... with your name and your photo there to remind them where they got it.

You might end up in the "junk drawer" with a lot of other things, but that's good too! Every time they dig through that drawer hunting for a screwdriver or a paper clip, they'll see you and be reminded. And since they'll be familiar with your face, when they see you in person (like in the grocery store or the post office) they'll be pleased to recognize you. They may even stop you to ask a question or make a comment on the real estate market. This is your chance to show how warm and wonderful you are in person!

I actually had one person in a grocery store holler at me: "Hey, you're Marte! I recognize you!" It startled me, but resulted in a nice conversation.

Take the time and make the effort to build a relationship with the people in your target market. It won't explode your business overnight, but it will ensure a strong and steady growth. It is another way to raise yourself head and shoulders above your competition and ensure that you become THE agent to call in your target market.

Most other agents will mail once and give up. Or they'll mail twice a year and give up. Or they'll mail a card with just one specific listing and forget to suggest that they have others you might want to see.

Or, worse yet, they'll send a poorly written letter telling how wonderful and professional they are - and forgetting to suggest how that might benefit a buyer or a seller.

If the #1 mistake is failing to prospect, the #2 mistake most marketers make is in focusing on themselves and their business instead of focusing on the prospect and what he or she wants. It's the surest way to see a letter go from their hand to the trash in 2 seconds flat. The #3 mistake is sending letters filled with typos, mis-spellings, and mis-used words. If writing isn't your cup of tea, hire an expert.

Other agents are making silly mistakes and failing to put thought and planning into their real estate marketing efforts. Do the opposite.

Marte Cliff is a Freelance Copywriter and former real estate broker who specializes in writing for real estate and related industries.

Her e-book, Getting Clients, is a resource for beginning real estate agents as well as seasoned agents who want to know how to make more money in less time. Read all about it at http://www.marte-cliff.com/career.html

Marte offers a weekly ezine for real estate professionals and others with an interest in marketing themselves or their property. Subscribe by sending a blank e-mail to realestatehelp@getresponse.com and you'll immediately receive a copy of her real estate ad writing report.

Visit her at http://www.marte-cliff.com or contact her at: writer@marte-cliff.com

Cheapest Solar Panels-Learn How to Build the Cheapest Solar Panels

The best thing about solar power is that it has an unlimited potential. Learn how to build the cheapest solar panels, easily and save $1000’s on utility bills. You just need to know how to make your own renewable energy source and today I am going to tell you exactly how to build your own cheap solar panels for electricity.

If you want to learn how to build cheapest solar panels, you'll need to learn some basics on how exactly do solar panels work. This way, the entire procedure will be much easier to handle.

The process starts with solar modules. They are the main components exposed directly to sunlight. Their main function is to convert the sun's energy into usable electrical power for your home appliances. To get them correctly installed, solar modules are to be mounted on a steel frame and positioned on your roof top.
Power produced by the solar modules is converted from Direct Current (DC) to Alternating Current (AC) through a inverter. Usually, Alternating Current (AC) is the usable electrical power that we need to power the home appliances.

Next, the electrical power transfers from the inverter to the electrical service panel. The electrical service panel is used for distributing the electrical power to different parts of your house or office for use.

The unused electrical power produced by the solar panels will then be brought into the grid all the way through the utility electric meter. As a result, the meter will be made to spin backwards and this establishes a credit with the utility company in offsetting future usage. This method is known as Net Metering and is completely approved by State Level Electricity Policy.

Learning how to build cheapest solar panels isn't really a difficult task. You don't require many skills beyond being able to handle wiring & basic tools with care and safety measures.

The components needed for building solar panels include:-

1.    Solar Cells
2.    Sheet Plywood
3.    Copper Wire
4.    General Tools (Drills, screwdrivers, woodwork glue etc)
5.    Clear PVC Sheeting

All these components can be easily picked up by you from the local hardware store. Photovoltaic cell is the only component that you might have to search online and it can be found easily on eBay.

Quality directions that are easy to follow are vital to find when trying to build your own solar panel. This will make the building process less stressful and make you happier that you made the choice to do it yourself. Online is just one of the places you are able to find some of these manuals. We have reviewed the best guides available to help you to learn how to build your own solar panel system for electricity. Go ahead and check them out NOW……learn build the cheapest solar panels and STOP paying for electricity…FOREVER!

About the Author

Stop paying your energy bills and throwing money out of the window. Learn how to build cheapest solar panels, easily and save $1000’s on utility bills forever! Learn how thousands of people worldwide have slashed their electric bills by 80% and at times completely eliminated them by using the Best DIY Solar Power Guides on the planet, that have step by step instructions and videos that even a novice teenager can follow to build cheapest solar panels.

With Help from Caldwell, Freeman Chases Down a Dose
Kris Freeman does not give up easily. He has weathered a diagnosis of type one diabetes—which, for the careers of most endurance athletes, would have been a death sentence. He has picked himself up from a snowbank and finished a race at the Olympics after passing out on the side of the trail from hypoglycemia. [...]

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This entry was posted on Saturday, May 16th, 2009 at 8:25 am and is filed under Screwdrivers And Pliers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.