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Recently, car manufacturers have reported their sales figures for the month of February. One of those auto makers is Ford and their report showed though that their sales were down by as much as 13 percent compared to last year during the same period. While that may be the case, there are some telltale signs that the ailing U.S. car maker is on its way back to profitability and taking in a great amount of earnings.

One of the bright spot for Ford is their four-door sedan, the Ford Fusion. The sedan has made significant contribution to the company in sales. The reason for the warm acceptance of the public for the Ford Fusion is the current ad campaign being undertaken by Ford. Dubbing it the Ford Challenge, the ad campaign shows the Fusion against the Toyota Camry and the Honda Accord being tested by real people. The results of the driving tests shows that motorists are better pleased with the Fusion than the Camry or Accord.

Following the launch of the ad campaign, the motoring public showed interest on the Ford sedan. In January, sales figure of the Ford Fusion is up by 28 percent over January of 2006. Furthermore, Ford sold 46 percent more Fusion units last month than they did last year for the same month. While the Ford Fusion has only been around the market for a relatively brief time, the acceptance of the motoring public of the car points out to a successful lifespan of the model.

While Ford is experiencing decreased sales of their popular models, they have reason to hope since newer models are doing great in the market. Among the popular vehicles that have suffered decreased sales are the company's F-Series, Five Hundred, and the Mustang. Countering the low sales of these models are the vehicles which Ford hopes will take them back to profitability. These are the Ford Fusion, Ford Edge, Lincoln MKZ, and the Ford Super Duty. All of these models have received favorable remarks not only from automotive experts but also from car buyers.

In fact, Ford is capitalizing on the success of the Ford Challenge. The company has already expanded the ad campaign to promote not only the Fusion but other models from the car manufacturer. On the new ad campaign, the Ford Expedition is pitted against the Chevy Suburban. The ad shows how the Expedition is more convenient to its users than the Suburban. Aside from these ads Ford is planning to create more which will show their vehicles up against other models. Cisco Codina, the Ford Sales and Marketing chief, has this to say about the ad campaigns: "This is not about being cocky... it's about being confident and looking confident."

While the ad campaigns have shown some signs of life for the struggling car maker, it still remains to be seen if it is enough to check their downward slide as effective as an EBC rotor is in stopping a car.

Anthony Fontanelle is a 35-year-old automotive buff who grew up in the Windy City. He does freelance work for an automotive magazine when he is not busy customizing cars in his shop. For more information, visit EBC rotor.

Gm June Sales Decline 24%

Sales reports showed on Tuesday reveal that leading a sharp decline for Detroit carmakers in June is General Motors's 24 percent slide in sales. Meanwhile, Japanese firms ramped up incentives and bagged more market share.

Analysts said that Japanese manufacturers increased consumer incentives, catching Detroit by surprise, and gained more sales all over the auto spectrum.

According to AutoData Corp., overall sales for the industry were down three percent for the year. The company also said that US manufacturers held 50.2 percent of the market to 42.7 percent for Asian brands.

David Healy, an analyst at Burnham Securities, said that GM's June sales were exceptionally poor and is attributed for special factors. He further said that GM had a very weak sales experience in June, in any way you slice it. Healy also points out that higher fuel costs also discouraged buyers of many domestic, or GM, truck models.

He continues that GM pulled the entire industry down accounting for most of the loss for the whole industry.

An industry analyst at Edmunds.com by the name of Alex Rosten said that GM and other US car makers appeared unprepared for the market attack from Toyota and Honda, which have been widening their product lineup. He added that the single most important factor in GM's terrible sales decline was a lack of incentive spending. Rosten continues that the Detroit Company was taken by surprise by how much the foreign automakers were willing to push incentives.

He said his firm's analysis depicted GM cut back of 9.7 percent from last year on incentive spending while Honda raised incentives to 81 percent and Toyota 26 percent.

The incentives may be comprised of low-rate or zero-percent financing, rebates or discounted lease payments.

Rosten claimed that they are going to see a substantial incentive increase throughout the summer, mostly from GM.

GM said its dealers delivered 326 300 units accounting most of the decline coming from rental sales. However, GM said its retail sales were also below expectations.

Mark LaNeve, vice president of GM North America, said they expected June would be a tough comparison to a year ago, given the planned reduction in daily rental sales. However, he added that they continue to believe that maintaining a disciplined approach to both incentives and daily rental car sales is the key to making their marketing strategy work in the long run.

Industry analyst Healy said that despite GM's weak month, it has made progress in turning its fortunes around. He said the very weak monthly sales figures may improve in the coming months. He added that GM has trimmed down nine billion dollars of annual overhead and has introduced new models that are quite profitable.

Healy deduced further that GM is close to break-even in North America.

General Motors wholly owns the Saab brand. It therefore manufactures Saab rotors for the brand’s engine.

About the Author

Michelle Crimson holds a degree in business administration. She is currently working as an editor in New Orleans, Louisiana. This 32 year old mother of two is also a car racing fanatic.

How to remove rotors on honda accord 96?

I know how to remove regular rotors, but these front rotors on honda accord 96 have nuts IN FRONT of the rotor, i removed all four of them, but the mount that is in front of the rotor which is attached to the axle does NOT come off? ANy ideas? Thanks

you have to take off the caliper wich is held by two bolts on the inside. the take the two screws holding the rotor then it should just come off.

1998 Honda Accord EX Sedan from North America - Comments
OEM tires replaced at 20,000 miles. Dealer stated that this was "normal wear". months. Dealership stated that this was "normal wear". No repair was needed.

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