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This article assumes that as a body shop owner you desire to increase your work flow and are willing to pursue dealership work. More and more dealerships are outsourcing their body shop work these days and this opens up a huge opportunity for independent shops to capture lots of work. A key question we need to always be asking in our marketing efforts is "Who gets to our customers before we do?" For body shops, a dealership is one of the most obvious answers and best sources of referrals.

Here are 5 easy ways to get more referrals from dealerships:

1. Get to know the people who answer the phones. While knowing the owner or service manager of a dealership is great if you can get their time and attention the ones who answer the phones often hold the real referral power. Guy Kawasaki has a great blog post on this called "The Art of of Sucking Down." Usually the caller will ask to be transferred to the body shop and what you hope the response will be is, "Oh, we don't have a body shop but we use . Can I give you their number?"

2. Make it easy for them to refer you. Leave literature about your shop and business cards on the counter and with the people who answer the phones. Sometimes attaching them to a box of donuts (hey, it worked for Enterprise rent a car!) works wonders as well.

3. Offer to do favors or discounted repairs for the dealership employees. "Can we wash your car today? No cost and no strings attached. We just wanted you to see how we take care of people's cars so you can refer us with confidence." This will cost you very little and the trust it engenders will go miles to getting quality referrals.

4. Refer them. Add a link on your website to them as a business partner. Tell your friends about them when they are looking for a new car. Send your sublet mechanical work to them. Pass out their literature or at least make it available on a display table. Treat them the way you want to be treated and refer them the way you'd like to be referred. As Dr. Ivan Misner reminds us all the time: "Giver's gain." In other words, those who give are the ones who get. Take the initiative and give, give, give.

5. Ask them for referrals. Make it explicitly clear that you would like them to refer you. This is so obvious that it is easy to miss or forget or assume they know. So, when you deliver their car back to them after that free wash and they say, "It hasn't been that shiny in years! Thank you! What do I owe you?" You can say, "Absolutely nothing... all I want is for you to tell your customers about us if they ever have a need."

Kevin Rains is the owner of Center City Collision ( http://www.centercitycollision.com ), an auto body repair shop in Cincinnati, OH. He can be reached at cccollision@gmail.com. He also coaches body shop owners and managers to increase their work flow via word of mouth referrals combined with the new tools of social media at a new website called "Body Shop 2.0" ( http://www.bodyshopmarketingplan.com )

Auto Body Repairs For Every Car!

As we drive down the road today we notice that a lot of vehicles are in need of auto body repair. There are many different auto body repairs that can be completed on all vehicles now a days. Most are driving with a damaged vehicle because they don't realize what auto body repairs can be completed. Or they think that the auto body repairs will cost too much or take up too much of their time. However there are some many auto body repairs that are in fact affordable and can be completed quickly. Here are a few auto body repairs that should not be put off anymore on any vehicle.

If your vehicle has dents or dings you should consider getting paintless dent removal. Paintless dent removal can be completed quickly, usually in just under a few hours or less. Also it is very affordable. Paintless dent removal is where dents are massaged out using reflective sources, rods and other special tools. There are not paints or fillers used in the whole process, so the original finish of your vehicle will not be compromised. This is such a great repair solution that no one should be driving with dents and dings anymore.

If your windshield is cracked or chipped you need to get windshield repair. Most times people think they will need to replace the whole windshield. However if you get the repair completed soon after the crack or chip occurred, it can easily be repaired. It really takes no time for a repair specialist to repair, and sometimes auto body shops offer a mobile service where they will come to you and repair your windshield. As for cost, it is affordable, and most times your car insurance provider will pay for most of or the entire repair.

Also many people do not realize that most bumpers can be repaired. If your bumper is made of plastic, it can easily be repaired. And it can be repaired for a fraction of the cost of bumper replacement. Getting your bumper repaired is a quick repair and won't be too much money out of your wallet.

Paint touch up is also a repair that should be completed on your vehicle is your paint is cracked, chipped or scratched. If your paint is cracked, chipped or scratched you are leaving your vehicle open to getting rust. No car owner wants to deal with rust. Paint is acts as a sealant on your vehicle, so getting that little bit of paint touch up is important.

Also many interior repairs can be done to the inside of your vehicle. If your headliner is falling, if you have any rips or tears in the upholstery, if there are cigarette burns, if your dash is cracked or whatever else you should contact an auto body shop to complete that repair for a lower cost than replacement.

There are many repairs that can and should be completed on all vehicles to keep them safe and keep them looking great!

About the Author

If your car is in need of
auto reconditioning
start looking for a qualified professional to handle your concerns. Look for an auto body professional to take care of your ride from
bumper repairs
to fixing the major auto body repairs

What should I look for when picking up my vehicle from an auto body repair shop?

I am finally getting my car back today after an entire ordeal with the person at fault's insurance company. That being said I just wanted to know if I should be looking for anything specific to tell if the repairs are of high quality. Any suggestions would help greatly, thanks!

First check for a good color match, next make sure the gaps between the panels are even and uniform. Check for overspray in the jambs and on the trim around the area that was repaired.
All the panels that were repaired (hood, doors, etc.) should open and close smoothly and the car should drive, ride, and sound just as it did before the accident.

If the headlights were replaced, make sure they don't shake and wiggle when driving at night. Aftermarket lamps made in Taiwan have mounting brackets that are much weaker than ones from the car manufacturer.

Most body shops want to do the best repairs possible, most insurance companies want the job done as cheaply as they can get away with, and technician's skills vary considerably.

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This entry was posted on Saturday, March 6th, 2010 at 8:33 am and is filed under Hand Tools. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.